“We had a lot of Webvan DNA in the room and we drew on that experience a lot,” said Tom Furphy, who helped start AmazonFresh with Herrington and Ham before leaving to become a venture capitalist. Kiva Systems, the robotics company that Amazon bought last year for $775 million in one of its largest-ever acquisitions, was built on ideas and technologies originally developed at Webvan and is a key part of the AmazonFresh strategy.Įven Webvan’s old Web address,, is now part of the Amazon empire. Twelve years later, though, Webvan is rising from the dead - in the form of an online grocery business called AmazonFresh.įour key Inc executives - Doug Herrington, Peter Ham, Mick Mountz and Mark Mastandrea - are former Webvan officials who have spent years analyzing and fixing the problems that led to the start-up’s demise. An Amazon Fresh delivery van moves down Pico Bloulevard in Los Angeles, California, June 14, 2013.
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